Posts Tagged ‘Jamie O’Brian’

2008 has without doubt been a tough year for the worlds economy and I’m sure the majority of you out there will agree that you have felt the squeeze on some level over the past 12 months. As our economy contracts it follows that advertising budgets are one of the first things to get cut, and the board sports industry is no exception. So, with less “paid for” coverage available to riders and preferential treatment obviously given to the bigger names it’s going to be interesting to see how the Transworld exposure meter pans out moving into 2009 whether it be in Skateboarding, Snowboarding or surf.

The November Surf exposure meter hasn’t seen much movement and the top five surfers all still remain unchanged since the last Transworld surf exposure meter for October. Jordy Smith still tops the pile with 3200 points followed closely by Mick Fanning.

So with exposure now coming less and less from print advertising all Surfers are going to have to work even hard if they want to knock Jordy Smith off the top spot. Who knows maybe this will open things up for some unexpected movements up the surf exposure rankings in the new year! More info—> Transworld Business

Source: Transworld surf

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