Posts Tagged ‘Bruce Irons’

New for spring 2009 DC shoes unveil the Bruce Irons signature sandal! Bruce Irons is the first pro surfer on DC to get a signature sandal and according to DC it was “built from the ground up specifically for bruce”. Being the longest standing surf pro on DC shoes bruce irons is definitely the right choice for DC’s first pro sandal. The sandal features a tough rubber outsole with stamp hawaiian islands graphic on the bottom. Also, the foot bed is anatomically correct to fit your foot better and wear more comfortably. Available in three colours black, grey and brown, and should be hitting all good board sports shops this spring!

Check out the Bruce Irons DC commercial!

2008 has without doubt been a tough year for the worlds economy and I’m sure the majority of you out there will agree that you have felt the squeeze on some level over the past 12 months. As our economy contracts it follows that advertising budgets are one of the first things to get cut, and the board sports industry is no exception. So, with less “paid for” coverage available to riders and preferential treatment obviously given to the bigger names it’s going to be interesting to see how the Transworld exposure meter pans out moving into 2009 whether it be in Skateboarding, Snowboarding or surf.

The November Surf exposure meter hasn’t seen much movement and the top five surfers all still remain unchanged since the last Transworld surf exposure meter for October. Jordy Smith still tops the pile with 3200 points followed closely by Mick Fanning.

So with exposure now coming less and less from print advertising all Surfers are going to have to work even hard if they want to knock Jordy Smith off the top spot. Who knows maybe this will open things up for some unexpected movements up the surf exposure rankings in the new year! More info—> Transworld Business

Source: Transworld surf

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As we enter the 4th quarter of 2008, Jordy Smith takes the top spot from Mick Fanning in the ever import race for max coverage. The coverage standard from transworld is ‘the’ indicator of who’s doing it in the media whether it be ads, interviews, photo’s or what ever. Jordy recently parting ways with long time sponsor Billabong and signing for O’Neill and is being claimed by some as the next Kelly Slater… we’ll see….  Full story–> Transworld

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