Archive for December, 2008

HAPPY NEW YEAR form all here at XUMBRELLA!

As the years pass they seem to get shorter and shorter, 2008 being no exception, has seemingly flown by. As we wind 2008 to a close, we look forward into next year with mixed emotions what with world economies crumbling and war breaking out (again!) in the middle east. There is, however lots of great stuff in store for us as we enter the 9th ear of the 21st century so chin up…

One significant milestone is Lakai Footwear celebrating their 10 year anniversary, and to mark this achievement they have release 3 limited edition shoes, which together make up the “Lakai anniversary pack”. With both company founders Mike Carroll and Rick Howard still showing the kids how it’s done it makes perfect sense that the Howard and Carroll select styles are given the anniversary treatment. Also, to complete this limited edition pack they have resurrected the Staple, which if you are old enough to remember, then you’ll know it’s a welcome return to the Lakai footwear offering! Available in all good skate shops in the new year get your self a pair and pay homage to one of the most progressive skate shoe companies out there!

for more check out the lakai website.

The race for the prize is heating up this month on the transworld skateboarding exposure meter with one month left! Summary of the top five is as follows… MJ is still king of the castle with a Chocolate ad and skateboarder sequence, however malto has squeezed past Silas Baxter-Neal into 2nd pushing Silas down to 3rd. Most significant gain this month is Corey Duffel leaping 7 places to fourth which pushes Guy Mariano back down to 5th place.

For more info on Decembers skate exposure meter go to transwolrd business

This spring we are blessed with another top notch footwear collaboration from HUF. This special project from long time skate shoe sponsor DVS shoes is due for release February 09. It features 5 colours in the popular DVS style “Rico” which combines simple stylish design cup sole with canvas upper. All 5 colours in this shoe look good and whether you like to play it safe with the straight up black or give your feet some “pop” with the yellow or turquoise there is something to get into. Available at all good skateboard shops from Feb, for more info —> DVS skate

DC shoes pro skateboarder Rob Dyrdek opens the doors to his Fantasy factory skate park which is due to be the feature of his new series on MTV. Skateboarders Keiran Reilly, Marquise Henry, Wes Kramer and Matt Miller had the privilage of ripping the skate park. For more info check out MTV and DC shoes.

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2008 has without doubt been a tough year for the worlds economy and I’m sure the majority of you out there will agree that you have felt the squeeze on some level over the past 12 months. As our economy contracts it follows that advertising budgets are one of the first things to get cut, and the board sports industry is no exception. So, with less “paid for” coverage available to riders and preferential treatment obviously given to the bigger names it’s going to be interesting to see how the Transworld exposure meter pans out moving into 2009 whether it be in Skateboarding, Snowboarding or surf.

The November Surf exposure meter hasn’t seen much movement and the top five surfers all still remain unchanged since the last Transworld surf exposure meter for October. Jordy Smith still tops the pile with 3200 points followed closely by Mick Fanning.

So with exposure now coming less and less from print advertising all Surfers are going to have to work even hard if they want to knock Jordy Smith off the top spot. Who knows maybe this will open things up for some unexpected movements up the surf exposure rankings in the new year! More info—> Transworld Business

Source: Transworld surf

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Nowadays there are so many cross company colabs going on that it’s hard sometimes to know whether collaborations are over done and we should all just move on. however, there is a difference, there are collaborations just for collaborations sake and then there are collaborations that are two like minded brands and people coming together to work on something that is not only creative and original but actually works in a commercial sense.

The recent offering for 686 snowboard outerwear and Kr3w clothing is definitely the later! 5 pieces which include two pants (the Slim and Knuckle) and three snowboard jackets (the Klutch, K5 and Lumberjack). The whole collection works really well, both tech snowboard pants going back to the “denim look” something which seemed to be a bit of a flash in the pan but is making a resurgence. The lumberjack snowboard jacket jumping in on the plaid craze, however, this print looks like one of the better plaid offerings we’ve seen. The K65 snowboard jacket offers a less traditional military look, while the klutch snowboard jacket uses a fairly standard technical jacket silhouette but with a really cool and bright all over print.

To sum it up, we love this collaboration as it seems to breath some fresh air and represent new boundaries for both brands whether it be in either the skate or snow arena! Available September 2009 means a long wait but definitely worth it.

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XUMRELLA is now a member of the Skatebook soical network. Like Facebook but specifically designed to support the UK skate scene. Keep up to date with all skateboard related UK happenings and support your local skate scene, go here for more! —> Skatebook

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This badboy from Westbeach was the talk of the trade shows earlier this year, finally we see it hitting stores for the winter 08/09 season. The morrissey jacket is available in black, white and yellow this is, in our opinion, the nicest plaid technical snowboard jackets out this season so hunt one down before it’s soldout!

Rogue status clothing, appearing first in late 2005 has grown to become quite a formidable force on the street wear scene. Now 3 years on they have teamed up with UK street and skate clothing veterans Addict clothing. This collaboration sees the form of a classic wind breaker jacket with the so well recognised Rogue status all over gun print.

Jacket features include – Fully reversible 100% nylon diamond miniripstop. Method Zip Hood actions stows hood away in the collar. YKK reverse coil zips. Side entry pockets. Addict clothing logo zip puller. Rib cuffs and hem.

This Rogue status x Addict clothing jacket is limited to only 100 pieces world wide!

Stussy and In4mation for a second time paying tribute to something that is very special to both parties. The release includes a skateboard deck and t-shirt to commemorate their upbringing in Hawaii and their commitment to skateboarding. The Stussy Honolulu chapter store is managed by Mililani, Hawaii native Ian Okui who grew up with the In4mation crew and they wanted to give this release that feel of having fun and not caring about what’s hot and what’s not. The graphic utilizes a hand drawn graphic with that classic 80’s skate feel and will only be available at Stussy Honolulu, In4mation/Aloha Army and StussyDirect.com.

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Mark my words mesh backs are making a come back! It stands to reason as the new era flat bill cap look is hitting saturation point we look for an alternative, and why not regress a little. The mesh back a style cap that was so popular a few years back but was run out of town by Missy Elliot and her Von Dutch cronies! Well maybe enough time has passed and we can forget all that, check out these two styles of mesh back caps from HUF now available online at HUFSF.COM, two colours, basic but super clean. Brace yourselves for a the big come back of the mesh back….

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Supreme clothing are renowned for there collabs with varies brands over the years, and even more so for the non conventional ones. Remember the Supreme Maglite or more recently, the Supreme x Everlast sparring gloves? Next up, Supreme clothing have teamed up with The North Face, manufacturers of quality out door gear and clothing. The result is the Supreme x North Face Denali Jacket, available in three cool colours now you even your dad could look “street” whilst still maintaining the restpect of his hiking buddies!

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If you checked out the Berrics over the weekend you will have seen this, possibly the best round yet of Battle at the Berrics. Mike Mo (Lakai, Girl, Matix…) vs Furby(Deathwish, Kr3w, Supra…), both skaters with the deepest bag o’ tricks made it a nail biter! go here for more –> The Berrics

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Javier Nunez has this weeks “bangin” over at the berrics. The man has so moves thats for sure, check out the hardflip on the quarter…. Bangin’!!—> the berrics

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