Well, we’ve seen the it pioneered by the Nike ID studio for the past few years with great success and now Nike turn their technology to Converse. The Converse One program some how seems better than the Nike ID program.

If you haven’t come across the Nike ID website, essentially you can colour up a shoe of your choice exactly how you like and add your own ID tag for ultimate personalization. This is a great idea from start to finish and we’re stoked that they have rolled it out for Converse. Whether it’s the combinations of colours or the styles offer we’re not sure, we just like it and think it suits Converse as a brand! Check it at for your self at the Converse website